The business world of today has changed immensely since the 1980s. Now, we work not only with very talented individuals, but also with computers, the internet and social media. The primary role of this business model is to make the world know that a certain kind of business exists. That way, the company is able to get to its target market faster, more efficiently and gain popularity in a short period of time.
Let us take ladies’ handbags as an example. Online marketing plays an important role in letting interested and even the not-so-interested buyers to check products out. Now, how do we do this? It is actually really easy – by online marketing through every known social media out there. There are, without a doubt, the right people to help you spread your new products on the internet like wild fire.
According to Shea Bennett of Social Times, “an internet user has an average of five social media accounts”. These accounts are not just there for show. They are actually active, which means that the users open and update their respective social media platforms at least once a day. Some of their social media accounts may even be linked together.
What’s great about online marketing is that each account has a share button. It serves as a referral button that instantly lets millions of other people know that a new product of a big company was launched and will be available in stores next Monday. Information is power and by letting marketing news spread at an instant, sales and marketing success can be at your fingertips.
Most of the internet users, belonging to all gender types, are from ages 16-35 years old. This age group is also a good market for selling ladies’ handbags. Yes, even for the males. They might want to get their mothers, wives and girlfriends one or two as well. By just clicking a link or product photo that is shown in the corners of their social media pages, they can be easily redirected to the products’ homepage. This is how online marketing works its magic. By just a simple click, the sellers already have their target audience. From there, it is the products time to shine to get the customers to pick them out.
Another important aspect of online marketing is the visual appearance of the product page. This is essential to catch the customer’s attention. The user interface should also be user friendly.
Imagine being an internet shopper looking for the perfect handbag to bring to the beach company outing next weekend. You were browsing through an online shop you found interesting while previously swiping through your social media newsfeed. Then, you found this perfect fuschia pink waterproof and see-through tote bag that would go really well with your new swim suit.
By just clicking on the product, you are now on your chosen product page. On this page, you can find the products important features like how it is made and what it is made of, its actual dimensional size and at least five high quality pictures of it. The user should be able to zoom in and out on the pictures seamlessly, just like how they do it when shopping personally in department stores.
Once the customer is sure of his or her chosen items in the shopping cart, it is finally time for check out. This is the moment when we know that online marketing worked. However, it does not work some of the time for a variety of reasons. These reasons may be personal or technical. Personal reasons may range from distrust, fear, cynicism, and many more. Technical reasons, on the other hand, may be from a poorly designed product page that is not user friendly, non-working zoom in and zoom out buttons and other problems relating to faulty product webpage.
This is how new businesses flourish – through genius online marketing strategies and high-rated customer reviews. It is a business built on trust and good standing. These businesses can be small scale, home-based, and can range up to well-known worldwide brands that went with the flow and embraced the change to cater to the new age. Online marketing works and is the best option for small and budding businesses out there and true experts can help you make this dream into a reality.
Nyseoexplode is all about marketing. Based out of New York, we offer expertise in the world of internet marketing. We not only focus on SERP rankings, we take on all aspects of marketing collateral.